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brand + communications manager

eden prairie, mn


Amanda Arends joined the firm in 2012 and serves as the Director of Marketing, overseeing the development and delivery of the marketing strategy for intellicents. She is responsible for building a creative, integrated, multi-channel marketing department that builds brand awareness and reputation for intellicents. Amanda works closely with each intellicents office location and Consulting team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and campaigns. Prior to being appointed as Director of Marketing, Amanda served as a Relationship Manager for the Retirement Plan Consulting division of intellicents for six years. She served an important role in providing assistance with employee education, participant phone calls, preparing/presenting Investment Committee materials and any other 401(k) related issues.

education & certifications

Amanda graduated from the University of Minnesota - Twin Cities with a B.S. in Business, Marketing, and Finance and has previously passed securities exams:

  • Series 6 - Investment Company and Variable Contracts Representative

  • Series 63 - Uniform Securities Agent

  • Series 65 - Uniform Investment Adviser

  • Life and Accident/Health Insurance

my idea of

living the dream

Working hard so when I'm off-duty I have more than enough wiggle room to play.

dream job

this is my

Being a right-brained gal in a left-brained industry, I push creativeness into services every person NEEDS but they’re rarely excited about. It’s my goal to envision and execute a brand image that is different from any financial services firm out there that draws in both the typical American worker and like-minded advisors looking to go above and beyond industry standards. Let’s make financial services cool for the first time.

this is how i

make it real

I like to chase new and euphoric experiences whenever possible and make the best out of every moment, big or small. Whether that’s as simple as enjoying happy hour at a new local restaurant, or as big as traveling outside the country to get culturized. Out of the office, you can usually spot me in a hat boating, skateboarding or camping in my girlfriend’s VW van.

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