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Advisers are also concerned that these programs are serving as distribution outlets for proprietary financial products.
Just last week, intellicents announced it was adding financial planning to its services menu.
Alliance Benefit Group Financial Services Corp. became intellicents Dec. 1. The company focuses on employee benefits consulting, investment advisory and personal wealth management.
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Brad Arends, CEO of intellicents, believes the provider will provide participants with “useful financial tools that go above and beyond what most people get with their 401(k)s.
'We’re not asking them to make benefits decisions, we’re now asking them to make financial planning decisions.'