intellicents Expands in Central Iowa With Acquisition of Focus 50 Capital Management


intellicents continues to expand its personal financial management services with the addition of two new branch offices in Des Moines and Pella, Iowa led by Devin Reimer.

“We have always been actively involved with both educating and giving advice to our clients’ 401(k) participant base. Most of this effort has focused on the accumulation phase of retirement planning,” says Brad Arends, CEO of intellicents. “Our plan sponsor clients now want us to assist their employees with the distribution phase, too. Devin and his Focus 50 team will now be able to provide local retirement income planning and full financial planning services to our participant base in central Iowa.”

Reimer founded Focus 50 in 2011 along with his business partner, Bryan Borchert. Reimer has over 30 years of experience in the financial service industry. Prior to launching Focus 50, Reimer worked for ING for 20 years in various senior management and sales positions. Borchert will continue in his current role of providing financial planning and investment solutions to current and prospective clients. Lindsay Stout has also joined the firm and will work out of the Pella branch.

“Starting up and leading an intellicents branch is a great opportunity to provide better service to our existing clients and to expand our business," expressed Reimer. "The intellicents philosophy is consistent with the Focus 50 philosophy which was a top priority to us as we performed our due diligence. Brad and his team have unique technology and effective marketing that we will use to help our clients plan for the future.”

Arends is excited about the business model. “We now plan to look for wealth managers and financial planners in other areas like Kansas City, Sioux Falls, Mankato, and Rochester, MN where we have a large population of 401(k) and 403(b) clients and participants, to start a branch for intellicents.


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