CHICAGO, Illinois – intellicents Co-Founder and CEO Brad Arends accepted the 2019 401kTV DC GENIE Award in Chicago, for the Financial Wellness and Advice Category – Recognizing Innovations & Technology in Defined Contribution Plans.

Nick Austin & Brad Arends
Consultant Nick Austin and CEO Brad Arends with the 2019 401kTV DC GENIE Award for the Financial Wellness and Advice Category. It was Nick that made Brad’s dream of providing a robo foundational financial plan for every employee of a client REAL. “This award should have his name on it,” stated Arends.

The award show was held at the Gleacher Center at the University of Chicago, where advisors, providers and plan sponsors exchanged ideas on retirement success strategy. Fred Barnstein, Founder and CEO of 401kTV commented, “The GENIE Awards recognize Plan Sponsors, Retirement Plan Advisors, and Plan Providers who have made a positive impact for Plan Participants or have improved plan outcomes with the creative and innovative usage of technology. The intellicents lifesteps robo financial plan is taking worksite financial wellness beyond education and coaching to truly ‘move the dial’ in the financial health of the American worker by providing a foundational financial plan for every employee.”

“This is part of our intellicents university 5-step process for a financial wellness program that really works,” said Arends. “To truly be successful financial wellness programs require more than ‘pretty technology solutions’ that merely focus on education. Such solutions can come attached to a 401(k) recordkeeping platform that prompts all participants, but connects with less than 10%. The key is to engage each employee and ultimately have them take action which can result in improved outcomes. This is best accomplished by coordinating people smarts with great technology that immediately engages the participant, motivates him or her to add additional information, and provides direct access to a financial advisor for actual advice when desired or needed. That’s what we’ve put together at intellicents.”

About intellicents

intellicents is reimagining financial services for employers and individuals. Through retirement plan design and fiduciary investment consulting, personal financial management, group insurance, and worksite financial wellness services they are paving a smarter way for the American worker and their employer. With headquarters in Albert Lea, Minnesota, and branch offices in Eden Prairie, Minnesota; Pella and Lake Mills, Iowa; Overland Park, Kansas; Tacoma, Washington; Golden, Colorado; and Arlington, Texas, they serve over 350 employers, with 48,000 participants, and over $4 billion in assets under management and advisement. More information about intellicents can be found at

About 401kTV

401kTV is a leading resource for financial professionals responsible for creating and maintaining retirement benefit programs for their company employees. Written by leading experts and contributors that are focused on the areas of: Plan creation and optimization, compliance and collaborative resources.

Timely articles and video interviews are updated daily, and their email newsletters provide a continuously active environment to assist the busy Human Resource professional or Financial Adviser stay up to date on: important issues, industry developments, investment strategies, legal affairs and continuing education topics essential to maintaining professional skills.

The 401kTV GENIE Award Programs highlight implemented innovation that has improved retirement outcomes with a focus on creative use of technology. The panels of award finalists and winners include the categories of Plan Design, Investment Design, Employee Communication, Employee Education & Advice (Financial Wellness) and Technology. More information about 401kTV can be found at

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