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co-founder & ceo

albert lea, mn


Bradley K. Arends is the Co-Founder and Chief Executive Officer of intellicents and intellicents investment solutions. He has worked in the ERISA and investment areas for over 30 years, concentrating on the design, communication and funding of defined contribution plans, IRC Section 125 flexible benefits plans, defined contribution health insurance approaches, private health insurance exchanges, health savings accounts, and executive compensation programs.


Brad has been instrumental in negotiating strategic alliances with investment companies and custodians for the funding of participant-investment-directed 401(k), 403(b), 457, profit sharing, and money purchase pension plans. Likewise, he has extensive knowledge and experience in designing and implementing effective employee communication/education strategies for salary reduction retirement programs, medical and dependent care flexible spending accounts, health savings accounts, and multi-tiered health programs, for which the firm and several of its clients have received national recognition.


Brad is a current member of the Retirement Advisor Council for Fidelity Investments Custody and Clearing Group (FCC), a former member of the Schwab Retirement Business Services Trust & Custody Advisory Board, a former member of the Advisory Council for SunGard Relius, a member and former President of Retirement Advisors and Designers of America (RADA), a member of the Employee Benefit Section of the Minnesota Bar Association, a current member of the Advisory Board for Blue Cross Blue Shield of Minnesota. He has been involved in various local volunteer organizations, including positions on the Board of Directors of the YMCA and JOBS, Inc., the Albert Lea Lake Restoration Committee, the United Way, and a current member of the Blue Partners Advisory Board for Blue Cross Blue Shield of Minnesota.

education & certifications

He graduated from Washington University School of Law with an emphasis in tax, and previously passed securities exams and insurance licenses:


  • Series 6 - Investment Company Products

  • Series 7 - Individual Securities

  • Series 63 - Blue Sky Securities Law

  • Series 65 - Uniform Investment Advisor

  • Life and Accident / Health Insurance

my idea of

living the dream

A time when I have the time and the money to be able to do the things I don’t have the time to do today.

dream job

this is my

To take what I’ve learned over the last 30 years, couple it with my pioneering attitude and build a national brand centered on improving the financial aptitude of the American worker by providing a financial plan for everyone.

this is how i

make it real

“Decluttering” on the boat at the lake or in the yard landscaping.

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