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intellicents' Brand Anthem Named Best in Social Video in the 39th Annual Telly Awards
intellicents announced today its Brand Anthem Video titled “what’s your dream?” has been awarded the 2018 Bronze Telly Award for Social Video in the General Products and Services category.
”intellicents is pushing the boundaries for video and television innovation and creativity at a time when the industry is rapidly changing” said Sabrina Dridje, Managing Director of the Telly Awards. “This award is a tribute to the talent and vision of its creators.” The Telly Awards honors excellence in video and television across all screens and it is judged by leaders from video platforms, television and streaming networks, agencies, and production companies including Vice, Vimeo, Hearst Digital Media, and BuzzFeed.
intellicents, a pioneer within the investment management and employee benefits community, is pushing the boundaries for video innovation and social creativity through multiple platforms. The typical American gets the vast majority of their financial needs taken care of at their place of employment. Toward this end, intellicents has put together four core services – retirement, group insurance, personal financial management, and financial wellness - all supported by smart people and great technology, with the end goal of helping the American worker make their dreams real. “what’s your dream?” captures the heart and soul of that dream.
“The Brand Anthem video ‘what’s your dream?’ originated with the effort to tell the story of ‘who we serve,’ and it’s a dream come true to see our efforts being awarded,” said Brad Arends, CEO of intellicents. “Our social media strategy will continue to dive deeper, humanize the people we serve every day, and tell their stories.”
This approach is the brainchild of the firm’s brand manager, BRICK by Mortarr (formerly The Marketing Plant), in Albert Lea, Minnesota. Together, the two companies worked with the cinema crew from acowsay cinema out of Minneapolis, Minnesota, on the production of the video.
“We love working on the intellicents brand,” said Cole Thompson, Creative Director at Mortarr. “It is rare to find a CEO like Brad with such a creative vision, and these stories aren’t about intellicents, they’re about people - yet the stories also reflect back to intellicents’ mission. It takes a brave brand to do something like this, and it’s refreshing to be a part of it.”
“’what’s your dream?’ is a film that captures the heart and soul of the American dream,” said Tyler Eichorst, owner of acowsay cinema. “intellicents is an organization that values relationships, and by telling the story of who they serve, puts people over products. It was a pleasure to work with a firm that shares our values and appreciates the power of storytelling to connect with people.”