intellicents Co-Founder and CEO Brad Arends accepted the 2019 401kTV DC GENIE Award in Chicago, for the Financial Wellness and Advice Category – Recognizing Innovations & Technology in Defined Contribution Plans.

The award show was held at the Gleacher Center at the University of Chicago, where advisors, providers and plan sponsors exchanged ideas on retirement success strategy. Fred Barnstein, Founder and CEO of 401kTV commented, “The GENIE Awards recognize Plan Sponsors, Retirement Plan Advisors, and Plan Providers who have made a positive impact for Plan Participants or have improved plan outcomes with the creative and innovative usage of technology. The intellicents intellisteps robo financial plan is taking worksite financial wellness beyond education and coaching to truly ‘move the dial’ in the financial health of the American worker by providing a foundational financial plan for every employee.”

“This is part of our intellicents university 5-step process for a financial wellness program that really works,” said Arends. “To truly be successful financial wellness programs require more than ‘pretty technology solutions’ that merely focus on education. Such solutions can come attached to a 401(k) recordkeeping platform that prompts all participants, but connects with less than 10%. The key is to engage each employee and ultimately have them take action which can result in improved outcomes. This is best accomplished by coordinating people smarts with great technology that immediately engages the participant, motivates him or her to add additional information, and provides direct access to a financial advisor for actual advice when desired or needed. That’s what we’ve put together at intellicents.”