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intellicents partners with Lynx Fintech to provide HSA advice

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June 13, 2022

intellicents Investment Solutions has been selected by Lynx Fintech, Inc. to provide fiduciary investment advice for their HSA offering within the Lynx progressive Fintech-as-a-Service platform for healthcare.


Fiduciary responsibilities include putting together and monitoring a curated menu of ETFs for participant selection, construction and oversight of risk-based managed accounts for in-plan advice to participants, assistance with ongoing participant investment communication and education, and continued thought leadership on the evolution of HSA services as part of an employer’s worksite financial wellness program. All participant investment transactions will be processed on the modern state-of-the art DriveWealth platform offering inter-day trading and fractional shares.


“It is exciting to be an integral partner in the Lynx vision for contemporary employer-provided healthcare,” commented Brad Arends, CEO and Co-Founder of intellicents. “They recognize the continuing convergence of retirement, wealth, and health in the employee benefit space, and the desperate need to help improve the overall financial health of the American worker via people smarts plus great technology. “


“We are thrilled to partner with such innovative organizations like intellicents and Lynx,” emphasized Stan Smith, Managing Director of DriveHSA at DriveWealth. “We view Lynx as an APIfirst company that is embedding both financial and healthcare through one platform. As part of this, they have inserted the DriveWealth intel chip within their HSA investments offering. This plug and play model under one engagement should drive the attention of benefit administrators, health plans and employers. We view Lynx as the first Software as a Financial Health Service (SafS) provider.”


“It’s wonderful to be partnering with DriveWealth, the most modern brokerage infrastructure, to power our investment offering, and with intellicents, a tech-enabled investment advisory that aligns with Lynx’s mission to help all Americans,” said Matt Renfro, Lynx’s CEO and co-founder.


This marks the seventh HSA product that intellicents Investment Solutions has overseen as the discretionary fiduciary investment advisor.

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