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intellicents and Empower Retirement Partner on Advisor Managed Account Service

July 22, 2020

intellicents is announcing the launch of an innovative new service for employers who sponsor retirement plans and want to offer their employees an expanded benefit that goes beyond a traditional investing vehicle.

The intellicents bioni(k) managed accounts is a new service

offered on the Empower Retirement platform to help

retirement plan participants take into consideration more

than just their retirement plan.

The bioni(k) managed account program combines the

strength of intellicents’ portfolio construction and manager

selection expertise with Empower’s advisory services

technology platform and client experience. intellicents is

now included in the select group of 401(k) advisors that have

a joint product partnership within the Empower Retirement

Advisor Managed Account program.

The new service launched on June 1st, 2020 and is available

to all intellicents retirement plan clients.

The bioni(k) offering is designed in collaboration with the

Advisor Managed Account (AMA) service that Empower

launched in 2019.

Empower serves the retirement needs of approximately

9.7million Americans who are saving for retirement through

40,000 retirement plans. The provision of advice to those

individuals typically occurs through retirement managed

accounts, which are designed to provide personalized

retirement planning through an analysis of an individual’s

goals, demographic data and full financial picture.

AMA provides advisor firms with a seamless path to offer their

own managed account services directly to their Empower

Retirement clients, leveraging Empower’s cutting-edge

advisory services experience and infrastructure. Advisor firms

serve as the registered investment advisor for the service

and control the investment approach as well as pricing and

branding. AMA is offered through Advised Assets Group, LLC

(AAG), which also provides Empower Retirement Advisory


“We are thrilled to be able to offer our bioni(k) managed

accounts with Empower’s recordkeeping platform to our

retirement plan clients and their participants,” said Grant

Arends, Co-Founder and President of intellicents.

Arends explained that bioni(k) managed accounts is more

than just an asset allocation service, but rather a personalized

retirement savings strategy that takes into account both

current plan and outside assets of the participant, plus

gives them plan savings rate recommendations, retirement

withdrawal strategies, and Social Security optimization. It

brings a holistic financial planning approach to in-plan

participant advice, enhancing their ability to achieve

retirement success.

“Empower is an important and growing relationship

for intellicents. They continue to be very innovative, yet

collaborative, in their approach and technology,” added

Brad Arends, Co-Founder and CEO of intellicents. “It’s our

goal to put the most state-of-the-art tools in the hands of our

advisors and consultants to aid in their personal success.”

For more information on the bioni(k) managed accounts

click here or call 800-880-4015.

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